Julie and Julia Bookseller Contest

Enter the Julie and Julia Display Contest!

On August 7th, Sony Pictures will release Julie & Julia, a new film by Nora Ephron, starring Meryl Streep and Amy Adams. The film is based on My Life in France by Julia Child (Vintage) and Julie & Julia by Julie Powell (Little, Brown). The third star of the film is the classic Mastering the Art of French Cooking by Julia Child (Knopf), which is the focal point of both stories.

In honor of the film’s release, we invite you to participate in a window or in-store display contest featuring Julia and the three tie-in books. The display must be up for a minimum of one week, any time between July 14th and August 30th and must be accompanied by a marketing campaign.

Submit a photograph of your “Julie and Julia” display (featuring all three books), plus a brief (250 word) description of how your venue promoted the books (please include event details, Twitter and email campaigns, newsletters etc.).

Download photos of Julia Child and Meryl Streep + Amy Adams in the movie Julie & Julia for use in your display.

The bookseller submitting the best window or front-of-store display and accompanying marketing campaign (Twittering, web outreach, newsletter, etc.), will win a weekend for two in New York and dinner with Nora Ephron.

All entries must be submitted to Random House at knopfmarketing@randomhouse.com by August 31, 2009.

*See below for official rules and regulations.


ATTENTION BOOKSELLERS: Let your customers know they can join in on the Julie+Julia fun, too! We are hosting another contest called Be like Julie: Cook from Julia. Click here for more details. The Grand prize includes the entire Julia Child cookbook collection, a one-year subscription to Bon Appétit and a Le Creuset French oven compliments of Williams-Sonoma.
Download the broadside

OFFICIAL RULES AND REGULATIONS for the Julie and Julia Bookseller Contest

NO PURCHASE NECESSARY. Enter by printing your name, job title, your bookstore name, full address, email address, and phone number on an 8.5 x 11 piece of paper and include a description of your Julia and Julie display and promotion (500 words or less) along with a photo of your Julie and Julia display and email to knopfmarketing@randomhouse.com or mail to Julie and Julia Display Contest, Random House Inc., 1745 Broadway, 21st floor, New York, NY 10019. Entries must be mailed separately and received by Random House no later than August 31, 2009. Partially completed or illegible entries will not be accepted. Sponsors will not be responsible for lost, late, mutilated, illegible, stolen, postage due, incomplete or misdirected entries. All entries become the property of Random House and will not be returned, so please keep a copy for your records.

Contest is open to legal residents of the fifty (50) United States and the District of Columbia, and Canada, excluding the Province of Quebec who are 18 or older on August 31, 2009 and who are employed by and/or own a bookstore or retail establishment. All federal, state and local laws and regulations apply. Void wherever prohibited or restricted by law. Employees of Random House Inc. and their parent companies, assigns, subsidiaries or affiliates, and advertising, promotion, and fulfillment agencies; their immediate family members, and persons living in their household are not eligible to enter this Contest.

There will be one (1) Grand Prize Winner selected. One Grand Prize Winner and a travel companion will win dinner with Nora Ephron in New York City, roundtrip coach airfare (from the nearest major airport), a hotel stay for 2 nights (one room), and ground transportation to and from the airport. (Approximate retail value $3,000.00 US); actual ARV may vary depending on the winner’s city of departure. No other expenses included. Travel and use of accommodation are at risk of Winner and Random House Inc. do not assume any liability. The timing of the visit will be coordinated by Random House and will take place no later than August, 2010. If for any reason prize is not available or cannot be fulfilled, Random House Inc. reserves the right to substitute a prize of equal or greater value, including, but not limited to, cash equivalent. Taxes, if any, are the Winner’s sole responsibility. Prizes are not transferable and cannot be assigned. No prize or cash substitutes allowed, except at the discretion of the sponsor as set forth above.

The Winner will be chosen on or around September 15, 2009, from all eligible entries received by the Knopf Marketing Department within the entry deadline. Entries will be judged by the Knopf Marketing Department staff, whose decisions are final, and the prize will be awarded on the basis of originality, style, and creativity. The winner will be notified by mail and the winner will be required to sign and return affidavit(s) of eligibility and release of liability within 14 days of notification. A noncompliance within that time period or the return of any notification as undeliverable will result in disqualification and the selection of an alternate winner. In the event of any other noncompliance with rules and conditions, prize may be awarded to an alternate winner. In the event of any other noncompliance with rules and conditions, prize may be awarded to an alternate winner. Winners will be notified by email or mail on or about September 16, 2009. Taxes, if any, are the winner’s sole responsibility. Random House reserves the right to substitute prizes of equal or greater value if prizes, as stated above, become unavailable.

By participating, Winner agrees that Random House, Inc. and their parent companies, assigns, subsidiaries or affiliates, advertising, promotion, fulfillment agencies, and suppliers will have no liability whatsoever, and will be held harmless by Winner for any liability for any injuries, losses, or damages of any kind to person, including death, and property resulting in whole or in part, directly or indirectly, from the acceptance, possession, misuse, or use of the prize, or participation in this contest. By entering the Contest the Winner consents to the use of the Winner name, likeness, and biographical data for publicity and promotional purposes on behalf of Random House, Inc. with no additional compensation or further permission (except where prohibited by law). For the name of the winner, available after October 1, 2009, please send a stamped, self-addressed envelope to: Random House, Julie and Julia Display Contest Winners, 1745 Broadway-21st Floor, New York, NY 10019. Washington and Vermont residents may omit return postage.