The Wall Street Journal Features Stieg Larsson Marketing Plans

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In Thursday’s Media & Marketing section, The Wall Street Journal featured Knopf and Vintage’s marketing plans for Stieg Larsson’s The Girl With the Dragon Tattoo and the forthcoming The Girl Who Played With Fire. Jeffrey Trachtenburg of The Wall Street Journal writes, “The Knopf campaign is notable because publishers are traditionally stingy when it comes to promoting their books.” Our own Stephanie Kloss, director of advertising, attests that our marketing plans are poised to be “a departure from what we’ve done in the past…We felt we needed something that looks different from traditional book advertising.” Intruiged? Read the full article (requires subsciption) or download a PDF scan of the article.