Posts Tagged ‘James P. Othmer’

Book Trailer for Adland by James P. Othmer

September 3rd, 2009

Liar’s Poker meets The Tipping Point meets Mad MenAdland is a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.

“Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing … [His] engaging dissection of advertising gives consumers valuable insight into how companies manipulate messages to convince us to give them our money.” —Kirkus Reviews

Watch the book trailer for Adland

Funny, profound, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.