Posts Tagged ‘OutBrain’

The Caveman in Your Cube | The Future of the Mind

January 30th, 2014

The Caveman Principle is this: given a choice between high-tech or high-touch, we opt for high-touch every time. For example, if we are given a choice between tickets to see our favorite musician live on stage, or a CD of the same musician in concert, which would we choose? Or if we are given a choice between tickets to visit to the Taj Mahal or just getting a beautiful picture of it, which would we prefer? More than likely the concert and the airplane tickets.

This is because we have inherited the consciousness of our ape-like ancestors. Some of our basic personality has probably not changed much in the last 100,000 years, since the first modern humans emerged from Africa. A large portion of our consciousness is devoted to looking good and trying to impress members of the opposite sex and our peers. This is hard wired into our brains.

KAKU-3-D SML

“An expansive, illuminating journey through the mind…These new mental frontiers make for captivating reading.”—Publishers Weekly

“Ingenious predictions extrapolated from good research.” —Kirkus Reviews

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